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Research & Insights
Role overview
Customer Insights Lead
Bridge qualitative signals and quantitative proof to shape roadmap, GTM, and messaging with confidence.
Analytical
Trusted advisor
Systems thinker
Where you'll thrive
Research + strategy bridge · exec-ready briefs · field to boardroom
Shine
- Run VOC programs that tie to revenue/retention
- Craft executive-ready briefs and POVs
- Connect product, sales, and marketing narratives
Build next
- Causal analytics and instrumentation
- Workshop facilitation playbooks
- Modeling TAM/SAM/SOM with data partners
Impact you drive
- Clear POV on where to win and where not to play
- Messaging validated with signal on adoption/close
- Roadmap shifts tied to quantified opportunity
Evidence to collect
- Quarterly insights report with recommendations
- Opportunity sizing model
- Workshop deck with decisions and owners
Day-to-day
How a typical week looks when you’re winning in this role.
Plan and run interviews, surveys, and field shadowing
Synthesize insights into briefs and decision memos
Partner with data to size opportunities and risks
Start with your assessment